Tips to retain your subscribers2 min read

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In a world with ever-shortening attention spans and an enormous, competitive market for subscription services, it can be difficult to keep your customers interested and, more importantly, stop them from hitting the cancel button on their subscriptions with you.

When it comes to customer acquisition and retention, there are a few tips you can use to make sure you avoid subscription churn. Read on for some of the best subscription retention ideas.

1. Send out regular newsletters

If you’re looking for annual growth in subscriptions, you need to keep your customers engaged. A great way to do this is through a consistent newsletter with fun and relevant information to keep them up to date and make sure they stay interested in your services. Be careful not to overdo this, however. Keep your content fresh and unique to avoid pestering customers into quitting.

2. Offer personalised solutions

Another great method of churn prevention is to offer personalised experiences for your customers. One of the easiest ways to encourage a customer to stay is by showing that you know them and providing an effortless experience that is tailored to their needs. Providing more attentive and relevant solutions to customer problems is likely to endear them to your service and make them much more likely to stay with you.

3. Build trust

Taking time to ensure that your clients trust you is important for keeping them on board with you. Even if they are subscribed, it is still essential that you demonstrate a firm stance on reliability and provide a high-quality service for your customers so that they feel safe relying on your service. This can also strengthen your brand image and ensure customers recognise you as a reputable company, encouraging them to stick with you.

4. Ask for feedback

Undeniably, the best way to keep your customers happy is to ask them what they want. Give clients the chance to tell you what they would live to see from your service, mention any problems and highlight anything they would improve if they have the opportunity. This is the best method to understand what you can do to improve your service and therefore retain customers.

5. Outsource services

Nobody has the time to get to know each individual customer and understand their personal needs, so why not let us do that for you? At Upzelo, we are focussed on subscription businesses and specialise in customer retention. We have all the best techniques to convince customers not to terminate subscriptions as well as understand why subscriptions are sometimes cancelled.

We respond to customers depending on what they want from your business and can analyse resulting data about what prevents people from leaving and what reasons are given for cancellations. All of this information can be put back into your business and used to improve your customer retention and understanding of your client base. So, if you want to avoid churn, contact us today!